Music and fashion operate so closely to each other, there are bound to be collisions. Fortunately, the consequences are usually awesome. From pop divas to rock stars, from high fashion to sportswear- these ads are what happens when musician becomes muse.
Not only did the K-Pop cuties star in their own campaign for Adidas Originals, they also collaborated with designer/2NE1 fan Jeremy Scott to design a limited edition pair of sneakers for the brand in 2012, and teamed up with them again in Fall 2013.
Korean girl group 2NE1 is one of the driving forces in K-pop’s international expansion: The quartet was the first Korean female group to stage a world tour; will.i.am snagged them for his #willpower LP, which also boasted guest spots from Britney Spears, Justin Bieber and Miley Cyrus; plus, the girls have 5.8 million Facebook ‘likes’and 1.9 million YouTube subscribers.
With such accolades, it’s a wonder why the phenom has only dropped one full-length album in the five years since their 2009 debut single. Fuse News’ host Liz Walaszczyk was in South Korea as part of our ongoing FUSE LOVES SEOUL: From K-Pop to Hip Hop week, where the girls told her they opt for quality over quantity.
“One of the reasons is we want to focus on each and every song,” explains the group’s leader CL, who dropped a blazing, hip-hop solo single in May. “We want every song to have a video, have a concept and have a message and have the right performance style.”
The girls dropped three singles last year—”Falling in Love,” “Do You Love Me?” and “Missing You,” earning a combined 35 million YouTube views—further upping the hype for the record. “To me, an album is like a footprint,” CL adds. “It’s legacy.”
“In the bonus clip, CL talks about how different the girls are, that they didn’t even expect to be in one group! She said that their difference even extends to their food choices. XD CL revealed that Bom is the type to stick to one food until she gets sick of it, Minzy is the one who eats healthy even though she doesn’t particularly find it delicious, she’d still eat it, Dara is the type to order 10,000 food but just eat bits of it so people around her are the ones who get fat, and CL says she eats normally, she likes organic food but would eat McDonald’s sometimes too. ^____^ So nice to know about little things like these! <3″ – oh.dara.com